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Charity Financials Insider provides free monthly insight and analysis for charity finance professionals on the latest developments, trends and events within the sector.

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Author: Cian Murphy

Growing corporate partnerships

Corporate partnerships: How risky are they for your brand?

For charities, partnerships with companies can be an attractive proposition. At their best, they can offer high profile awareness-boosting campaigns, strategic support and/or large amounts of cash. At their worst however, they can be directionless, low-value or even damaging to the charities involved…