Charity Financials Insider
Free monthly insight and analysis for charity finance professionals on the latest developments, trends and events within the sector
Author: Cian Murphy
Corporate partnerships: How risky are they for your brand?
For charities, partnerships with companies can be an attractive proposition. At their best, they can offer high profile awareness-boosting campaigns, strategic support and/or large amounts of cash. At their worst however, they can be directionless, low-value or even damaging to the charities involved…
